Digital signage has revolutionized the way in which businesses communicate with their customers. Auto dealerships, in particular, have benefitted tremendously from this technology, and this article aims to explore the reasons why.
Firstly, digital signage helps an auto dealership to create an impression of modernity and innovation. Customers are likely to be impressed with the large, high-resolution displays that showcase the dealership’s cars and related products. This creates a sense of professionalism and sophistication that can lead to increased customer trust and loyalty.
Moreover, digital signage provides a dynamic and engaging way of promoting new products and services. Static posters and billboards can no longer keep up with today’s tech-savvy and visually oriented customers. On the other hand, digital signage allows auto dealerships to play product videos, display high-quality images, and crucially, to update information in real time. This flexibility is particularly valuable during special events and promotions when the dealership wants to make a quick switch to its advertising strategy.
Another key benefit is the ability of digital signage to provide an immersive experience for the customer. This is particularly important in the auto industry, where potential buyers want to get up close and personal with the cars they are interested in purchasing. Digital signage allows auto dealerships to show interactive 360-degree images, provide virtual walkthroughs and use augmented reality to showcase various customization options for the cars.
Benefits of digital signage
Digital signage can take the professionalism of an auto dealership to the next level:
Modern and innovative impression
Dynamic and engaging advertising
Immersive customer experience
Increase in revenue
Increase incremental sales with digital signage
Digital signage helps auto dealerships to drive sales through impulse purchases. By displaying add-ons and related products to the car being considered by the customer, dealerships can increase the revenue per sale. This can be presented in a clear and concise manner using the screens on the digital signages, providing customers ease of access to the information they need to make informed purchasing decisions.
Create a dynamic customer experience
Digital signage is an indispensable tool for auto dealerships looking to enhance their business by providing an immersive, engaging, and dynamic customer experience. The benefits of digital signage include increasing customer trust and loyalty, promoting products and updates in real-time, providing an immersive experience and maximizing revenue per sale through impulse purchases. It is, therefore, safe to say that auto dealerships can’t afford to ignore the technology of digital signage in today’s market.
With over 20 years of expertise in digital signage and interactive kiosks, UBI Communications can provide you with the surest and fastest path to the perfect solution for your business. Contact us for a free consultation.