Interactive kiosks have taken businesses by storm as they offer multiple benefits such as improved customer experience, allowing for more efficient operations, and opening up more direct communication channels with customers. For cannabis retail businesses, an interactive kiosk can be a particularly powerful tool for improving customer experience and generating more sales.
One of the most significant benefits of interactive kiosks is their ability to offer intelligent product recommendations based on customers’ preferences. Not only do digitally-savvy customers expect personalized recommendations, but they also want the convenience to find the products they’re looking for without consultation. An interactive kiosk’s smart algorithms can analyze customers’ interests, previous purchases, and even their browsing history to offer personalized product recommendations. This feature helps customers find what they’re looking for promptly, leading to an efficient shopping and more enjoyable experience.
Offer an Engaging Education Resource for Your Customers
As recreational cannabis use becomes legal in more states, the demand for knowledgeable and educated budtenders has increased dramatically. However, not all customers feel comfortable asking for advice or guidance from staff. With an interactive kiosk, they can access detailed and informative product descriptions, serving as a mini marijuana knowledge-base within your retail location. This feature helps customers better understand the different products available, their effects, and the best usage options.
Accelerate Customer Service and Streamline Operations
An interactive kiosk allows customers to get exactly what they want, faster than consulting a staff member. This feature means your staff can focus on providing one-on-one advice to customers who need it, creating a more personalized and engaging experience for the customers. In addition, if the kiosk is integrated with your centric database, the system can quickly and efficiently update the inventory of products and update the staff with the latest product information. This integration means you can streamline operations and optimize inventory management.
Foster Customer Loyalty with Personalized Experiences
Interactive kiosks’ capabilities allow you to collect data on customers who use them. This data can include specific product interests, purchase history, and demographics to create targeted and personalized offers and promotions. With this information on hand, you can also prepare targeted email campaigns, ads, and social media campaigns to nurture customer loyalty further.
Overall, incorporating interactive kiosks into your cannabis retail business can be a game-changer for customer experience, operational efficiency, and sales growth. Smart algorithms, educational content, and streamlined operations create personalized and engaging experiences that lead to loyal customers. With so much to gain, the investment in an interactive kiosk is well worth it in terms of improving the overall impression of your cannabis retail business.
With over 20 years of expertise in digital signage and interactive kiosks, UBI Communications can provide you with the surest and fastest path to the perfect solution for your cannabis business. Our interactive kiosk, Spenser, is custom-built for the cannabis industry. Contact us for a free consultation.